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Adobe and Intel pound the final nails into the DIVX coffin. PDF Print E-mail
Written by Brett Brewer   
Monday, 05 January 2009
Adobe and Intel just released news that they will be collaborating on a new version of Flash video that will be optimized for hi-def and will run in the Flash Player, FlashLite and various embedded systems such as set top boxes, phones and other devices. Intel will be working on a "system on a chip" that will be specifically optimized to play Flash video on set top boxes and other devices. This officially ends any fantasies that DIVX fans may have had about DIVX being picked up by Adobe as a potential back-door into the DVD player and set-top device market. It may take some time, but eventually I expect most device makers to drop support for DivX and focus on Flash video compatibility. DivX has quite a head start, but Flash's ubiquity across platforms and devices will eventually win out. DivX has proven to be a miserable failure at infiltrating the streaming video market and generic MPEG4 and h264 codecs have really stolen most of DivX's opportunities in the non-streaming space. They have basically reverted to being a convenient codec for movie pirates (though even there, XviD seems to rule) or for software developers looking for a convenient MPEG4 solution to integrate into their software. DivX has been branching out into h264 codecs, but I see the same obstacles to their success with h264 as with MPEG4. Too many competitors, including open-source solutions, will make it tough to command a premium for their codec technology. 
 
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